Thirsty For More

Pepsi – Thirsty For More

Reimagining a classic for Pepsi’s boldest global campaign yet.

For Pepsi’s latest global platform Thirsty For More—a celebration of bold, unapologetic choices—we were tasked with delivering a musical centrepiece that could carry emotional weight while feeling fresh and joyful.

Adelphoi led the music direction and production on a powerful reinterpretation of Édith Piaf’s No Regrets. The new version features a vibrant vocal from 18-year-old Siena, recorded live alongside a 37-piece orchestra at Abbey Road Studios. The result is a cinematic and emotionally charged reimagining that brings Piaf’s message of defiance and joy to a new generation.

The arrangement layered expansive strings, harp, and modern orchestral textures to build both intimacy and impact. Siena’s voice brought a youthful honesty that shifted the meaning of the song—from reflective to bold and alive—perfectly echoing the film’s message of unapologetic self-expression.

With music sitting at the heart of the campaign, No Regrets doesn’t just support the film—it drives it. We’re proud to have shaped the emotional arc of one of Pepsi’s most ambitious global stories to date.