Ramadan : Zahra Lari

Original Composition: Client: Nike / Agency: B-Reel London

Nike has launched an empowering campaign that pays homage to Middle Eastern athletes and highlights the successes of three women who compete in sport, against odds and sometimes cultural norms. 

The brief was to compose an uplifting piece of house music with use of Arabic overtones to work across all three films. In the first of three, 'Ramadan' is the story of Zahra Lari, an Emirati figure skater and the first to compete internationally in a hijab.

Directed by Clara Tagtstrom, BRF.